Beaujolais Nouveau is a red wine made from Gamay grapes produced in the Beaujolais region of France. It is the most popular vin de primeur, fermented for just a few weeks then officially released for sale on the third Thursday of November. This "Beaujolais Day", or "Beaujolais Nouveau Day" sees heavy marketing from the producers, with races to get the first bottles of the vintage to different markets.

Beaujolais Nouveau is a purple-pink wine that is particularly lightweight, even by the standards of Beaujolais. The method of production means that there is very little tannin, and the wine can be dominated by fruity, ester flavours of bananas and pear drops. These are enhanced by the frequent recommendation to serve the wine lightly chilled, at approximately 13°C (55°F).

It is enjoyed worldwide as a fresh wine offering a taste of the recent harvest. In particular, many wine lovers look forward to the nouveau of France's renowned "King of Beaujolais," producer Georges DuBoeuf. These wines are bursting with delightful fruit aromas.

Here at Central Market, we'll be ready at 8 a.m. on Thursday, November 19th with Georges DuBoeuf Beaujolais Nouveau at one of the lowest prices in Texas!  Be sure to stock up for holiday parties because, like Christmas, the Nouveau comes but once a year!