Have you ever seen the kind of packaging that looks like all the air was just sucked right out of it?

New, this week, to Central Market - We have sourced our own organic ground flax seed from North America (USA/Canada) and put it into a pouch that looks wrinkley and funny.

In order to get to the incredible nutrition in flax seed, it must be ground up. Ground flaxseed is so loaded with oils that it can go rancid quickly when left to the outside air. That is why - after it is cold milled - we suck all the air out of the bag. That way it stays perfectly fresh til it is opened.

Once you open it, smell it. Flax seed has a uniqe sweet aroma, sort of nutty and rich. The oils in flax seed are rich in Omega 3 essential fatty acids - a key force against inflammation, which plays a part in development of chronic diseases. Flax also is loaded with fiber (3grams per 2 Tablespoon serving), B vitamins, antioxidants, and lignans - known to balance hormones.

Look for the wrinkled up purple edged pouch in the Healthy Living department of your favorite Central Market store. Try it sprinkled on yogurt, cereal, and salads, mix it in a smoothie, bake it in muffins...then make sure to keep it sealed tight and refrigerated to keep those sweet oils in good shape.