Beat the Heat and discover the refreshing great taste of Ooba Sparkling beverages now available at At Central Market in 6 flavors. They include original Hibiscus, Hibiscus and Lime, Hibiscus and Orange, Hibiscus and Vanilla, Hibiscus and Pineapple, and Hibiscus with Blackberry. Perfect alone or very versatile as a mixer.

Ooba is 100% All Natural, Refreshing Beverage that infuses the pure extracts from the Incredible Hibiscus Flower. For thousands of years in Ancient Egypt, China, India, Mexico and South America, this Flower has been used for its healing properties. OOBA was created with the intention of bridging the gap between the refreshingly crisp feel of a sparkling soda and a 100% All Natural, truly good for you beverage. They use only the best natural raw materials to bring you the ultimate fusion of health and taste that helps maintain cardiovascular function. "Hibiscus with an Attitude!"

Here are some of the health benefits attributed to hibiscus:

Hibiscus sabdariffa, known commonly as Roselle flower, has a wide history of use throughout the world for varied conditions including colds and respiratory conditions, as well as hypertension and hypercholesterolemia. In addition, research has revealed that it naturally contains (+)- HCA (hydroxycitric acid), a bioactive noted for its appetite suppression capabilities. In many countries, hibiscus is an ingredient in a variety of foods including teas, juices, sauces, jams, relish and salad dressings. Not just another pretty flower, hibiscus is also known for its mild pleasant flavor and its brilliant red color. 

Recent research has shown Hibiscus effective against anti-microbial, acne-inducing bacteria. Hibiscus has been shown to offer antioxidant support to the skin, and may show significant action against skin UV damage and antioxidant protection. 

Hibiscus is rich in anthocyanins, such as cyaniding and delphinidin, which have been shown in animal and in vitro studies to exert an anti-hypertensive effect, as well as a cholesterol-reducing effect. Further in vitro and in vivo studies showed an expression of anti-atherosclerotic activity when hibiscus extract was administered. Hibiscus extract is also abundant in antioxidants, with in vitro experiments showing potent and rapid scavenging of hydroxyl radical and hydrogen peroxide, greater than a comparison with vitamin E and quercetin.