Great coffee taste comes from the quality of green (unroasted) coffee. Many roasters say this, but with Rogers Family Coffee, there truly is a difference. They buy coffee directly from the best farms in the premier growing areas in the world. No middle men dilute the quality and raise the price. Over 60% of their coffee is bought from farmers with whom they have solid, long-term relationships, and many of those farms run Rogers' economic development program, Community Aid, which helps keep the farms, the communities and the environment viable.

Once harvested, the beans are slowly and carefully roasted using an exclusive varying temperature/airflow process, and the Quality Assurance department checks every step of the selection, roasting and packaging process.

There truly is a Rogers Family behind the Rogers Family Company. Founders Jon and Barbara Rogers’ four children now play an integral role in the ongoing success of the business. Jim, John, and Pete Rogers, along with sister Lisa Smoot and daughter-in-law Kirsten Rogers not only have extensive knowledge of the coffee, tea, and beer business, but they each embrace the company's "no compromise" philosophy with unbounded enthusiasm, as anyone who meets them will attest.

Look for Rogers' Family Whole Bean coffees at Central Market – we recommend the "Taste of Austin" variety, which has a smooth, nutty flavor with a hint of cinnamon.